Meet the Team
Communications, Storytelling, and Events
Alicia Ashcroft, she/her
Writer & StorytellerAlicia Ashcroft graduated from TRU in 2009 with a Bachelor of Arts degree in English and Theatre. She has lived in New Zealand and Australia and travelled extensively before settling back in Kamloops. Above most things in life, Alicia appreciates community, volunteerism, film, travel, laughter, close friends, a good book, CBC 2, her two bears and a well-made latte.
Mari Seger, she/her
Events & Marketing Support SpecialistMari is a designer and marketing professional from Estonia with a background in brand identity, marketing, and event support. She studied Graphic Design and holds a Bachelor’s in Textile Design from the Estonian Academy of Arts in Tallinn.
Before moving to Canada and joining the TRU team in March 2025, Mari worked as the Head of Design for Let’s Do It World, leading visual communications for global campaigns like World Cleanup Day. With over eight years of experience as a design consultant and independent creative, she has collaborated with startups, nonprofits, and local initiatives and built her own artful apparel design brand. Her approach blends creativity with strategy, bringing visually compelling and purposeful projects to life.
Outside of work, Mari is a talented craftswoman across many disciplines and enjoys learning about psychology and business strategy. She finds grounding in nature and gardening. To her, life is a garden full of ideas to nurture, grow, sustain, and cultivate.
Dea Hanifaputri, she/her
Online Events & Marketing Support SpecialistDea has a degree in Bachelor of Arts (Hons.), Design Communications from LASALLE College of the Arts in Singapore and a Post-Baccalaureate Diploma, Marketing from TRU.
Dea brings with her 5+ years of international work experience in the marketing and communications industry, as well as experience working at TRU World as an Admissions Officer.
She has also been involved as a part of the Storyteller Squad, a Career Ambassador and from her six month Co-op with Career & Experiential Learning.
Madison McGregor, she/her
Events & Marketing Support Specialist (On Leave)Madison received her Bachelor of Business Administration in Marketing, Environmental Economics and Sustainable Development with a Distinction in Cooperative Education from Thompson Rivers University.
After graduation, Madison worked for the Freshwater Fisheries Society for three years before accepting a one-year project management position with the Faculty of Arts at TRU. From there, she spent two and a half years as a Special Projects Coordinator at Trades & Technology. She joined the Faculty of Student Development in September 2022.
Madison loves hiking, photography, travelling, immersing herself in different cultures and meeting new people. Also a sports enthusiast - she spent 15 years swimming at a national level, living and breathing athletic life for a decade and a half! Madison is a dog lover and hopes to own a rehabilitation centre and shelter for neglected or homeless dogs someday.
“In a world where you can be anything, be kind.” – Emma Hadley
Student Storyteller Squad
Meet the 2025 - 2026 student storyteller squad! The team, who range from new-to-TRU to nearly graduated, work closely with writer and storyteller Alicia Ashcroft. Together, they'll learn, engage, reflect and report on their transformative educational experiences through a multitude of mediums and inspires others to support their own personal, social and academic well-being.
Reese Dolphy, he/him
Reese is a second-year student pursuing the undergraduate Visual Arts Diploma. He joined the team in 2024 after being recruited by a storyteller who recognized his creativity, perseverance and academic enthusiasm. He identifies as a BIPOC trans man and is proud to be part of the 2SLGBTQPIA+ community. Reese is impeccably ardent and deeply committed to campus activities, community building and academic well-being. You might also know Reese as a volunteer with TRU Sustainability and various organizations and events in Kamloops.
Deiveek Agarwal, he/him
Dev (/deɪv/) is a fourth-year communications student majoring in public relations and has been a member of the student storyteller team since 2024. He’s photographed campus life for TRU Student Life, the Omega newspaper and hosted ‘Map It!’ on CFBX 92.5 FM. He enjoys interviewing people, learning about their work and sharing their stories. Dev has also completed co-ops with TRU’s Intercultural Learning department and Crown-Indigenous Relations and Northern Affairs Canada in the Yukon. His goal is to connect more students with TRU’s services and see the campus bustling with activity.
Emma MacAulay, she/her
Emma graduated from TRU in June 2024 after earning a Bachelor of Arts degree in philosophy and is currently a graduate student in the Master of Education program. A senior storyteller, Emma’s primary focus on the team is social media content production. She enjoys analyzing online trends, filming, directing and editing content. One of her favourite projects she worked on as a storyteller was promoting the Kamloops Blazers hockey games. Emma is passionate about philanthropy and avidly enjoys her volunteer work with organizations such as Big Brothers Big Sisters and the City of Kamloops. She has also contributed to on-campus philanthropic initiatives such as Day of Giving, TRU’s Annual Foundation Gala and TRU Wolfpack Back the ‘Pack Night. She hopes to encourage students to step out of their comfort zones, get involved on campus and try something new at TRU.
Alexa Huacuja, she/her
Alexa is a BBA student majoring in marketing. A storytelling enthusiast and visual creative, Alexa thrives on expressing herself through creative ideas, helping others feel seen and understood. Her global perspective, shaped by living in three countries, fuels her visual creativity and love for culture and blogging. Alexa’s passion lies in helping purpose-led brands stand out by blending bold ideas with strategic thinking. She’s super excited to create content with TRU Student Life and be part of the storyteller team.
Hanifa Hafidh, she/her
Hanifa is in her final year in the Bachelor of Science program and majors in biology. Through her leadership role at the EUReKA! science program, Hanifa is enthusiastic about and invested in science outreach and youth education. As a member of the student storytellers team, Hanifa is excited to bring her love for storytelling, curiosity and connection to the forefront. Through her journey as an international student from Kenya, she aims to uplift diverse voices and inspire others to explore new opportunities at TRU with confidence and creativity.
