Program at a glance
Program Overview
Wildfires demand timely, accurate and culturally sensitive communication. The Wildfire Communication and Media Certificate at Thompson Rivers University is designed to equip students and professionals with the skills to navigate complex media landscapes and build trust during wildfire crises.
Developed in partnership with BCWS, this innovative program blends crisis communication theories with practical training in media relations, professional communication and community engagement. Students will develop strategies to communicate across diverse audiences, analyze media depictions of wildfires and address ethical challenges in real-time. By integrating hands-on learning with interdisciplinary studies, this certificate prepares graduates to create meaningful, impactful communication in response to wildfire events locally and globally.
Career Opportunities
Graduates of this certificate program will be well-prepared for roles such as:
- Crisis Communication Specialist
- Media Relations Coordinator
- Public Relations Officer
- Community Engagement Advisor
- Wildfire Communications Consultant
Highlights
Interdisciplinary learning
Integrates public relations, media studies and community relations.Cultural competency
Includes considerations surrounding ethical communication with diverse communities, including Indigenous Peoples.Hands-on training
Develop communication plans and strategies grounded in real-world case studies.
Course overview
Certification
Standalone credential or laddering into Wildfire Studies Diploma
Admission Reqirements
- Completion of BC Grade 12 or equivalent (Adult Dogwood or Mature Student status)
- English Studies 12/English First Peoples 12 with a minimum grade of 73%
View All Requirements and Courses
Application deadlines
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