Tourism Management Menu
Sport Event Management Diploma
Study sports from an event management perspective at university, and develop a diverse skill set to apply to a wide range of professional opportunities.
Learn key business skills and develop the expertise to successfully plan, market and execute both small and large-scale events in the public, private and not-for-profit sectors. You will also gain a deep understanding of the economic, social and cultural impacts of sport events and sport tourism, as well as the complexities of the sports marketplace.
Theory is blended with real-world experiences—including hands-on projects with organizations such as the local WHL hockey club (Kamloops Blazers), Spartan Canada, Sun Peaks Resort, Pacific Sport and the Kamloops Sports Council.
Discover a wide range of career opportunities in the local, regional and international sports industry:
- Planning and managing sporting, non-sporting and lifestyle events
- Working with sports teams
- Starting your own company managing sports events
- Marketing and sales of sports properties
- Managing a sport or recreation organization
- Directing a club sport facility
- Fundraising, marketing and volunteer management
Sequence of study
Year 1
CMNS 1810 Professional and Academic Composition (3,0,0) CMNS 1810 Professional and Academic Composition (3,0,0)Credits: 3 credits Students learn the theory and practice of successful academic and professional writing. Students compare and apply techniques involved in writing for business and academic purposes, learning skills in audience assessment, document planning and design, research, and effective writing. Students complete assignments ranging from academic essays to a variety of professional communication documents.
|
EVNT 1100 The World of Events (3,0,0) EVNT 1100 The World of Events (3,0,0)Credits: 3 credits Students are introduced to the exciting world of events with a global snapshot of the modern events sector. Students gain insight into various genres and types of events, current trends, technology, management challenges, and best practices in delivering meaningful and memorable events.
|
MATH 1100 Finite Math with Applications 1 (3, 1.5, 0) MATH 1100 Finite Math with Applications 1 (3, 1.5, 0)Credits: 3 credits This course is intended primarily for Liberal Arts or Tourism students. Students solve problems that have direct relevance in the “real world." Topics to be covered include sets, counting, probability, matrices, linear programming, and math of finance.
Prerequisites: Foundations of Math 11 with a minimum grade of 67% (C+) or Pre-Calculus 11 with a minimum grade of 67% (C+) or Foundations of Math 12 with a minimum grade of 60% (C) or MATH 0510 with a minimum grade of C- or MATH 0520 with a minimum grade of C- or MATH 0523 with a minimum grade of C- or MATH 0650 with a minimum grade of C-
|
TMGT 1110 Introduction to Tourism (3,0,0) TMGT 1110 Introduction to Tourism (3,0,0)Credits: 3 credits This course introduces tourism as an industry and a phenomenon. Topics will include the economic, social, environmental and political environment in which tourism operates at a global and local level. Students are introduced to tourism products and experiences in B.C. and given the opportunity to identify career paths in the tourism industry.
|
TMGT 1160 Organizational Leadership in Tourism (3,0,0) TMGT 1160 Organizational Leadership in Tourism (3,0,0)Credits: 3 credits This course is designed to address the changes occurring in the workplace today. As many of the graduates of this program will find themselves in supervisory positions within the tourism industry, the course will be delivered from the perspective of a supervisor and how he/she fits into today's organizations.
|
ACCT 1000 Financial Accounting (3,0,0) ACCT 1000 Financial Accounting (3,0,0)Credits: 3 credits Students develop a basic understanding of financial accounting, which involves recording a variety of financial transactions for an organization and then preparing and evaluating its financial statements. Topics include financial statements; accounting events and journal entries; accounting adjustments; internal controls and cash; accounts receivable; inventory purchases and sales; inventory costing methods; long-term assets, liabilities; shareholders' equity; statement of cash flows; and financial statement analysis.
|
HMGT 1110 Catering and Service Management (3,0,5) HMGT 1110 Catering and Service Management (3,0,5)Credits: 3 credits This course presents a basic overview of the principles of catering and service management in a hospitality environment. Students review and critique styles of service and develop an understanding of how to make food and beverage outlets more guest-friendly and profitable. Service management is introduced by both theory and practice, and students reflect on contemporary issues related to providing service excellence in different service environments.
|
CMNS 2290 Technical Communication (3,0,0) CMNS 2290 Technical Communication (3,0,0)Credits: 3 credits Students study a variety of technical communications used to document professional activity, including proposals, technical and formal reports, policies and procedures, technical descriptions and definitions, and instructions. Students learn the importance of documentation and accountability as part of professional due diligence, applicable across many fields including journalism, business, government, public service, consulting and research institutes. Students develop skills in assessing communication needs in a scenario, identifying communication goals, audience need and relevant media. Finally, students learn skills in research and synthesis to ensure professional engagement and presentation of research material.
Prerequisites: CMNS 1291 OR CMNS 1290 OR ENGL 1100 OR ENGL 1101 OR CMNS 1810
|
PHED 2110 An Introduction to the Study of Sport (3,0,0) PHED 2110 An Introduction to the Study of Sport (3,0,0)Credits: 3 credits This course examines the nature and development of sport through an analysis of historical, academic and popular literature. |
TMGT 1150 Tourism and Services Marketing (3,0,0) TMGT 1150 Tourism and Services Marketing (3,0,0)Credits: 3 credits This course explores the role, concepts and principles of marketing within the tourism industry. It examines market research and planning, product pricing and costing, packaging, promotion, service as a primary product, advertising methods, target marketing, factors in consumer preference and assessment of guest satisfaction.
|
COOP 1170 BTM Co-op Work Term 1 COOP 1170 BTM Co-op Work Term 1Credits: 3 credits This course provides TRU students access to co-op education. Co-operative education integrates academic studies with paid periods of relevant work experience and provides students with the opportunity to develop specific competencies, professional skills and technical knowledge related to their field of study.
|
| Total credits for Year 1 — 33 |
Year 2
EVNT 2240 Sports Event Management (3,0,0) EVNT 2240 Sports Event Management (3,0,0)Credits: 3 credits The intent of this course is to provide the learner with an overview of the sports tourism industry and to provide them with some of the basic tools needed to successfully plan a sporting event. Learners will be introduced to the sports event and sport tourism industries and be given the opportunity to explore such topics as risk management for sporting events, volunteer management and event sponsorship.
|
PHED 2140 Psychology of Sport and Physical Activity (3,0,0) PHED 2140 Psychology of Sport and Physical Activity (3,0,0)Credits: 3 credits Students discuss psychological theories and research related to sport and health-related physical activity. Topics include socialization for participation, motivation, stress, psychological limits, aggression, competition and co-operation, audience effects, leadership, role of the coach and group cohesion, ethical behaviours, motivation, and aspirations.
|
TMGT 2010 Financial Operations Control in Tourism (3,0,0) TMGT 2010 Financial Operations Control in Tourism (3,0,0)Credits: 3 credits This course offers students an understanding of how they can use managerial accounting skills in their careers in the tourism industry. Students use accounting information for decision making, planning and control in the areas of marketing, operations, human resources, strategic investment, business performance evaluation, and budgeting.
|
TMGT 2250 Tourism and Hospitality Law (3,0,0) TMGT 2250 Tourism and Hospitality Law (3,0,0)Credits: 3 credits In this course, students are introduced to the legal rights, responsibilities and obligations of organizations in the hospitality industry. This industry operates under a combination of Common Law and Statute Law passed by both federal and provincial legislature. Emphasis is placed on the legal problems regularly faced by business firms within this industry and their possible solutions.
|
EVNT 2070 Staging Special Events (3,0,0) EVNT 2070 Staging Special Events (3,0,0)Credits: 3 credits Students are introduced to the skills and terminology of the technical aspects of staging festivals, special events, concerts and conventions. Students are exposed to some of the fundamentals of staging including conception, design, delivery, logistics, lighting, and sound systems through a hands-on experience of staging an actual event.
|
EVNT 2170 Fundraising for Non-Profit Organizations (3,0,0) EVNT 2170 Fundraising for Non-Profit Organizations (3,0,0)Credits: 3 credits Students learn the basic skills needed to conduct a fundraising campaign on behalf of a non-profit organization. In addition to discussions about the origins and evolution of philanthropy, students are exposed to various campaign models, public relations strategies and techniques for motivating volunteers.
|
EVNT 2250 Sports Event Marketing (3,0,0) EVNT 2250 Sports Event Marketing (3,0,0)Credits: 3 credits This course is designed to introduce students to skills necessary to effectively market a sporting event. Students will learn how to develop a plan to target relevant markets including attendees, competitors and sponsors. Students will be exposed to business concepts such as product development, market opportunities and marketing plans.
|
TMGT 1140 Human Resources Management (3,0,0) TMGT 1140 Human Resources Management (3,0,0)Credits: 3 credits Changing values, shifting demographics, evolving legislation and a growing emphasis on social responsibility are among the forces shaping the way we manage people today. Students examine human resource management issues as they relate to human resource planning, the legal environment, recruitment, and selection, evaluation and development, compensation, and emerging labour issues and trends in the tourism industry.
|
| One of these options |
EVNT 2500 Field Experience (0,2,3P) EVNT 2500 Field Experience (0,2,3P)Credits: 3 credits This course offers 2nd-year students the opportunity to connect academic course work with practical application by participating in a multi-day field experience where they have interaction and exposure to many facets of the events industry. Prior to engaging in the field experience, students participate in seminars to develop a deeper understanding of the aspects of the selected tours and visits, as well as to plan their travel itinerary within a budget. Upon return, students complete reflective oral and written assignments.
|
PHED 2130 Sport in Canadian Society (3,0,0) PHED 2130 Sport in Canadian Society (3,0,0)Credits: 3 credits This course looks at a historical and theoretical analysis of sport in Canadian Society. Awareness of the role played by physical education and sport in society and the societal changes that influence sport development will be studied |
TMGT 2590 Entrepreneurship in Tourism (3,0,0) TMGT 2590 Entrepreneurship in Tourism (3,0,0)Credits: 3 credits This course is designed to introduce students to entrepreneurship. Students examine the role and nature of entrepreneurship as a mechanism for creating new ventures along with career opportunities, and some methods for individual self-assessment. Additional topics include generating ideas for a business venture, opportunity analysis, locating and mobilizing resources, and developing a business plan.
|
| Total credits for Year 2 — 27 |
| Total program credits — 60 |
TRU Story: Ian Bolton
Sport Event Management Diploma - Spartan Organization Summer Intern
Why TRU?
It’s one of the only schools in Western Canada that offers a program of this nature. I knew some people who had attended the school in the past and they encouraged me to devote myself to TRU, that if I did my opportunities would be endless. They were remarkably accurate.
What were the highlights?
The professors. They are respectful, caring and teach real life facts about the business world. And, my course in sports psychology—psychology always interested me and to be able to combine that with my passion for sports was fantastic.
