Tourism Management Menu
General Program
| 48 credits |
CMNS 1810 Professional and Academic Composition (3,0,0) CMNS 1810 Professional and Academic Composition (3,0,0)Credits: 3 credits Students learn the theory and practice of successful academic and professional writing. Students compare and apply techniques involved in writing for business and academic purposes, learning skills in audience assessment, document planning and design, research, and effective writing. Students complete assignments ranging from academic essays to a variety of professional communication documents.
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CMNS 2290 Technical Communication (3,0,0) CMNS 2290 Technical Communication (3,0,0)Credits: 3 credits Students study a variety of technical communications used to document professional activity, including proposals, technical and formal reports, policies and procedures, technical descriptions and definitions, and instructions. Students learn the importance of documentation and accountability as part of professional due diligence, applicable across many fields including journalism, business, government, public service, consulting and research institutes. Students develop skills in assessing communication needs in a scenario, identifying communication goals, audience need and relevant media. Finally, students learn skills in research and synthesis to ensure professional engagement and presentation of research material.
Prerequisites: CMNS 1291 OR CMNS 1290 OR ENGL 1100 OR ENGL 1101 OR CMNS 1810
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MATH 1100 Finite Math with Applications 1 (3, 1.5, 0) MATH 1100 Finite Math with Applications 1 (3, 1.5, 0)Credits: 3 credits This course is intended primarily for Liberal Arts or Tourism students. Students solve problems that have direct relevance in the “real world." Topics to be covered include sets, counting, probability, matrices, linear programming, and math of finance.
Prerequisites: Foundations of Math 11 with a minimum grade of 67% (C+) or Pre-Calculus 11 with a minimum grade of 67% (C+) or Foundations of Math 12 with a minimum grade of 60% (C) or MATH 0510 with a minimum grade of C- or MATH 0520 with a minimum grade of C- or MATH 0523 with a minimum grade of C- or MATH 0650 with a minimum grade of C-
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GEOG 2700 Introduction to Geographical Analysis (3,0,2) GEOG 2700 Introduction to Geographical Analysis (3,0,2)Credits: 3 credits This computer-based laboratory course introduces students to quantitative methods used for geographic analysis. Students learn the fundamentals of statistical analysis of quantitative and qualitative variables and how to use computer software to perform these analyses. At the end of the course, students understand how to apply quantitative methods to answer questions of geographic interest, and have developed a working knowledge of the most commonly used statistical software in quantitative geography. |
TMGT 1140 Human Resources Management (3,0,0) TMGT 1140 Human Resources Management (3,0,0)Credits: 3 credits Changing values, shifting demographics, evolving legislation and a growing emphasis on social responsibility are among the forces shaping the way we manage people today. Students examine human resource management issues as they relate to human resource planning, the legal environment, recruitment, and selection, evaluation and development, compensation, and emerging labour issues and trends in the tourism industry.
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TMGT 1160 Organizational Leadership in Tourism (3,0,0) TMGT 1160 Organizational Leadership in Tourism (3,0,0)Credits: 3 credits This course is designed to address the changes occurring in the workplace today. As many of the graduates of this program will find themselves in supervisory positions within the tourism industry, the course will be delivered from the perspective of a supervisor and how he/she fits into today's organizations.
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ACCT 1000 Financial Accounting (3,0,0) ACCT 1000 Financial Accounting (3,0,0)Credits: 3 credits Students develop a basic understanding of financial accounting, which involves recording a variety of financial transactions for an organization and then preparing and evaluating its financial statements. Topics include financial statements; accounting events and journal entries; accounting adjustments; internal controls and cash; accounts receivable; inventory purchases and sales; inventory costing methods; long-term assets, liabilities; shareholders' equity; statement of cash flows; and financial statement analysis.
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TMGT 2010 Financial Operations Control in Tourism (3,0,0) TMGT 2010 Financial Operations Control in Tourism (3,0,0)Credits: 3 credits This course offers students an understanding of how they can use managerial accounting skills in their careers in the tourism industry. Students use accounting information for decision making, planning and control in the areas of marketing, operations, human resources, strategic investment, business performance evaluation, and budgeting.
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ECON 1220 Introduction to Basic Economics (3,0,0) ECON 1220 Introduction to Basic Economics (3,0,0)Credits: 3 credits Students develop a basic understanding of economic principles, which allows for and encourages informed discussion of media-covered issues. Topics include contrasting macroeconomics and microeconomics; gross domestic product; economic growth and business cycles; unemployment and inflation; aggregate supply and demand; scarcity, opportunity costs, globalization and trade; law of supply and demand; accounting versus economic profits; money and exchange rates; government choices, markets, efficiency, and equity; monopoly and competition; externalities, public goods, and free riders.
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ECON 2220 Economics for Tourism, Recreation and Leisure (3,0,0) ECON 2220 Economics for Tourism, Recreation and Leisure (3,0,0)Credits: 3 credits Students examine tourism, recreation and leisure from an economic perspective and take the viewpoint of both the demand side and the supply side of the economy. Topics include organizations and markets, market structure and pricing, the role of the external economic environment, cost-benefit analysis for projects, the economic impact of the tourism sector on development, the global impacts on the tourism, recreation and leisure sectors, and the economic assessment of environmental impacts of tourism and sustainability.
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TMGT 1110 Introduction to Tourism (3,0,0) TMGT 1110 Introduction to Tourism (3,0,0)Credits: 3 credits This course introduces tourism as an industry and a phenomenon. Topics will include the economic, social, environmental and political environment in which tourism operates at a global and local level. Students are introduced to tourism products and experiences in B.C. and given the opportunity to identify career paths in the tourism industry.
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TMGT 2250 Tourism and Hospitality Law (3,0,0) TMGT 2250 Tourism and Hospitality Law (3,0,0)Credits: 3 credits In this course, students are introduced to the legal rights, responsibilities and obligations of organizations in the hospitality industry. This industry operates under a combination of Common Law and Statute Law passed by both federal and provincial legislature. Emphasis is placed on the legal problems regularly faced by business firms within this industry and their possible solutions.
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TMGT 2060 People, Places and the Toured Landscape (3,0,0) TMGT 2060 People, Places and the Toured Landscape (3,0,0)Credits: 3 credits Students explore historical, geographical and cross cultural contexts for understanding tourism products, experiences and impacts.
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TMGT 2610 Environmental Issues in the Tourism Industry (3,0,0) TMGT 2610 Environmental Issues in the Tourism Industry (3,0,0)Credits: 3 credits The rapid growth of tourism on a global scale has resulted in significant negative environmental impacts, and there is increasing concern about the relationship between tourism and the environment, both natural and cultural. This course explores the challenges facing the tourism industry in attempting to create a balance between environmental and economic concerns. The rich history of the conservation movement and development of the national parks system provides a lens through which to understand the foundation of the North American tourism industry. In addition, students examine the current "greening" of the tourism industry.
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TMGT 1150 Tourism and Services Marketing (3,0,0) TMGT 1150 Tourism and Services Marketing (3,0,0)Credits: 3 credits This course explores the role, concepts and principles of marketing within the tourism industry. It examines market research and planning, product pricing and costing, packaging, promotion, service as a primary product, advertising methods, target marketing, factors in consumer preference and assessment of guest satisfaction.
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| One of these three |
EVNT 2190 Destination Marketing Organizations (3,0,0)or EVNT 2190 Destination Marketing Organizations (3,0,0)Credits: 3 credits As tourism expands around the globe, new opportunities for destination marketing emerge. However, with these opportunities, come increasing competition and challenges for the destination marketer. The aim of this course is to provide the learner with some of the skills necessary to develop marketing strategies, build the destination's visibility and image and attract key market segments.
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EVNT 2250 Sports Event Marketing (3,0,0)or EVNT 2250 Sports Event Marketing (3,0,0)Credits: 3 credits This course is designed to introduce students to skills necessary to effectively market a sporting event. Students will learn how to develop a plan to target relevant markets including attendees, competitors and sponsors. Students will be exposed to business concepts such as product development, market opportunities and marketing plans.
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HMGT 2120 Hotel Sales and Convention Services (3,0,0) HMGT 2120 Hotel Sales and Convention Services (3,0,0)Credits: 3 credits This course provides insight into the scope and various segments of the groups market and demonstrates the relationship between professional service and operational success. Students will be given a comprehensive introduction to the complexities of managing a convention facility as well as exposure to key group markets and techniques for attracting them to the property.
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| Required core (18 credits) |
ADVG 3200 Adventure Sport and Tourism (3,0,0) ADVG 3200 Adventure Sport and Tourism (3,0,0)Credits: 3 credits Adventure sport and adventure tourism are terms used to describe a wide variety of activities - from bungee jumps to commercial ski trips to the South Pole. This course provides a survey of the adventure sport and adventure tourism industry; its philosophical foundations; adventure in contemporary society; the interrelationship of adventure in leisure, recreation, tourism, and extreme sports; and career paths.
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CMNS 3240 Advanced Professional Communication (1,2,0) CMNS 3240 Advanced Professional Communication (1,2,0)Credits: 3 credits Students develop best practice skills in advanced professional writing with an emphasis on the design and production of strategic and planning-level communication documents, including a formal report, with added emphasis on online communication contexts, including multimedia production and social media. In addition, students consider and develop multi-phased communication strategies, learn advanced research skills and consider techniques for effective collaboration.
Prerequisites: CMNS 1290 OR CMNS 1291 AND Completion of 42 credits
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TMGT 3020 Tourism Policy and Planning (3,0,0) TMGT 3020 Tourism Policy and Planning (3,0,0)Credits: 3 credits Students are introduced to policy and planning theories and their application to tourism. The relationship between tourism, public policy, planning, and development is also examined.
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TMGT 3050 Research in Tourism (3,1,0) TMGT 3050 Research in Tourism (3,1,0)Credits: 3 credits Students engage in the process of conducting and evaluating research in the field of tourism.
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TMGT 4080 Reflecting Philosophically on Tourism (3,0,0) TMGT 4080 Reflecting Philosophically on Tourism (3,0,0)Credits: 3 credits Students are required to reflect on their tourism knowledge and practice in a deep theoretical and philosophical manner, and examine their own positions and values as future professionals in the tourism field. Drawing largely on classic and contemporary writings in philosophy and social theory outside the tourism canon, students cultivate an understanding of the unquestioned and presumed ideologies that lie behind some of today's most problematic tourism practices. Students are exposed to theoretical and philosophical positions that present an alternative way forward.
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| One of these two |
ADVG 4010 Business Applications for Eco and Adventure Tourism Management (3,0,0)or ADVG 4010 Business Applications for Eco and Adventure Tourism Management (3,0,0)Credits: 3 credits This course is the study of applied business concepts and practices pertaining to the management and marketing of eco and adventure tourism operations. The course examines tourism strategic management, business start-up considerations, product positioning, tourism opportunity studies, tourism consulting, innovative pricing methods, and product development.
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TMGT 3030 Financial Management for Tourism (3,0,1)(L) TMGT 3030 Financial Management for Tourism (3,0,1)(L)Credits: 3 credits This course examines the principles of financial management as they apply to firms in tourism and hospitality sectors. Topics covered include financial statement analysis; budgeting; time value-of-money; profit planning and decision-making; cost-volume-profit analysis; and capital budgeting. Special topics in hospitality and tourism include management contracts; franchising; revenue management; and real estate investment trusts (REITS).
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| Required theme courses (9 credits — 3 from each theme area) |
| Culture and Place — choose one |
ADVG 4220 The Culture of Adventure (3,0,0)or ADVG 4220 The Culture of Adventure (3,0,0)Credits: 3 credits Adventure activities have a long-standing culture that is important to understand in the context of contemporary use. As adventure activities become socialized within North America, its origins become an important context for its future development. Students explore adventure philosophy, history, literature, art, stories, mythology, values, mentors, evolution, and contemporary applications.
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TMGT 3010 Community and Cultural Issues in Tourism (3,0,0)or TMGT 3010 Community and Cultural Issues in Tourism (3,0,0)Credits: 3 credits Students are introduced to the ways in which cultures meet and interact in tourism settings. Consideration is given to intercultural communications, cross-cultural issues, and challenges in meeting the needs of both the “host" community and the “guest" from a tourism perspective. Students explore the range and diversity of cultural narratives and place-based approaches for developing cultural tourism experiences.
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TMGT 4090 The Culture of Events (3,0,0)or TMGT 4090 The Culture of Events (3,0,0)Credits: 3 credits This course chronicles significant events in world history from organizational, communications, and cultural studies
perspectives. The history of events, planned or otherwise, is explored from pre-modern, through modern, and
post-modern innovations. Students are challenged to match appropriate social theory to various global event
phenomenon.
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TMGT 4100 The Social Side of Tourism (3,0,0)or TMGT 4100 The Social Side of Tourism (3,0,0)Credits: 3 credits Travel is intertwined with issues of personal identity and growth, cultural beliefs and values, power, and social change. Students explore these issues, and more, in the search for a deeper understanding of the phenomenon of tourism and its consequences for individuals and societies.
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TMGT 4220 Mountain Studies (3,0,0) TMGT 4220 Mountain Studies (3,0,0)Credits: 3 credits Mountain Studies allows students the opportunity to engage in an interdisciplinary study of mountain environments, communities, and resorts. With an emphasis on undergraduate research, students will explore topics such as mountain culture (literature, painting, film, photography, history, new media) web-mapping with the provision of rich content; the development and sustainability of mountain national parks in Western Canada; comparative studies of the mountain resorts that ring TRU; mountains and participant-observer new media applications; and public relations and mountain resorts
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| Global Perspectives — choose one |
ADVG 4050 International Adventure Tourism Business (3,0,0)or ADVG 4050 International Adventure Tourism Business (3,0,0)Credits: 3 credits This course is intended to provide an overview of international adventure tourism business development and management. Topics will include development theory, globalization, factors that affect international business development, colonialism and foreign aid, international tourism finance, global trade in services, the affect of women's rights on production and development, and numerous case studies.
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ADVG 4160 Tour Operations (3,0,0)or ADVG 4160 Tour Operations (3,0,0)Credits: 3 credits Students explore the operation of tours to domestic and international destinations. The complexities, challenges and realities of planning, organizing, and operating tours with clients are discussed.
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TMGT 4030 Resort Management (3,0,0)or TMGT 4030 Resort Management (3,0,0)Credits: 3 credits Students develop an understanding of how and why resort properties are developed as tourist destinations. The focus is on the planning, development, operation, design, financing, and special needs of resort properties.
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TMGT 4040 Tourism and Sustainable Development (3,0,0)or TMGT 4040 Tourism and Sustainable Development (3,0,0)Credits: 3 credits Students examine the social, environmental, economic and political aspects of planning, developing, and sustaining tourism destinations. The major focus is on the benefits and impacts associated with tourism activities, and the importance of planning at the regional and community level.
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TMGT 4160 Tourism in a Global Environment (3,0,0) TMGT 4160 Tourism in a Global Environment (3,0,0)Credits: 3 credits Students examine tourism and its dynamics from a global perspective. Specifically, students develop a thorough understanding of tourism as an economic, political, social, cultural and environmental force on the world stage, the impacts of this influence, and the strategies that tourism businesses can adopt to thrive in this environment.
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| Experience Design — choose one |
ADVG 4040 Programming Experiential Activities (3,0,0)or ADVG 4040 Programming Experiential Activities (3,0,0)Credits: 3 credits Students study the design, development, and implementation of experiences for clients of eco and adventure tourism products. Students are involved in programming and delivery of adventure therapy products for youth at risk at a not-for-profit social service agency, consider eco and adventure experience sequencing, design corporate team building exercises, study program customization, and develop risk perception values.
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ADVG 4200 Recreation and Tourism Management (3,0,0)or ADVG 4200 Recreation and Tourism Management (3,0,0)Credits: 3 credits The theory and practice of managing natural resource based recreation and tourism. This course will consider natural resource based recreation and tourism from social, economic, business and resource management perspectives. It will provide an introduction to the foundations of recreation and tourism in modern society, including resource management impacts on recreation and tourism, principles of recreation systems planning, and administration and management of natural resource based recreation and tourism businesses. It includes extensive use of case studies and current issue topics.
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TMGT 4010 Experience Creation and Product Development (3,0,0)or TMGT 4010 Experience Creation and Product Development (3,0,0)Credits: 3 credits This course deals with the concept of experiences as products and the overall development of new products/services in the tourism field. Students will explore the foundations and theories of an "experience-driven" enterprise or economy from both the consumer (tourist) and producer (firm or destination) perspective. Emphasis is placed on undertaking new tourism product inventories to ensure the provision of engaging experiences and vivid memories for guests.
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TMGT 4050 Event Tourism (3,0,0)or TMGT 4050 Event Tourism (3,0,0)Credits: 3 credits This course examines the emerging field of event tourism and identifies market opportunities and trends. Students explore the important role events play in destination marketing and development as catalysts, animators, image makers and tourist attractions. The impact of events on destinations from a economic, cultural and social perspective is also a focus of the course.
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TMGT 4130 Tourist Behaviour (3,0,0)or TMGT 4130 Tourist Behaviour (3,0,0)Credits: 3 credits Students explore the determinants that shape tourist behaviour, including travel and tourism motivations; destination choice; personality and psychographics; the tourist decision process; the tourist experience; and post-experience behaviour. Using both a theoretical and applied approach, students examine how and why people purchase and consume travel and tourism products.
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TMGT 4170 Information Technology and Tourism (3,0,0)or TMGT 4170 Information Technology and Tourism (3,0,0)Credits: 3 credits Students examine the relationship between information technology (IT) and tourism from both a consumer and organizational perspective. Specifically, the course encourages students to critically evaluate current and emerging developments in IT and their impact on tourism consumers and suppliers. Students also develop an understanding of how IT can be used to facilitate and promote innovation and support the overall strategic objectives of a firm.
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TMGT 4180 Managing the Tourist Experience (3,0,0)or TMGT 4180 Managing the Tourist Experience (3,0,0)Credits: 3 credits The tourism product holds an important position in the fast growing experience economy, requiring firms that are marketing these intangible products, to overcome unique challenges. In this course, students are provided with the concepts, tools, and strategic focus to effectively manage the tourist experience and to investigate how experiences are designed, delivered, and evaluated. Students are encouraged to employ innovative approaches in the application of their acquired knowledge to real business settings.
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TMGT 4210 Casino Operations Management (3,0,0) TMGT 4210 Casino Operations Management (3,0,0)Credits: 3 credits This course explores the relationship between tourism development, hospitality services and casino operations. Topics include the development and current status of gaming in Canada, identification of different types of gaming operations, identification of stakeholders and the costs and benefits of casino establishments to the local community, comparison of gaming laws, controls and fundraising opportunities. This course will also identify marketing and management strategies for casino operations in a tourism setting.
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| Capstone course (3 credits — determined by concentration) |
| Resort experience |
HMGT 4800 Resort Management Case Study (3,0,0)or HMGT 4800 Resort Management Case Study (3,0,0)Credits: 3 credits In this capstone course, students synthesize and apply theoretical and practical knowledge gained throughout their coursework in the Resort Experience concentration in the Bachelor of Tourism Management, toward problem-solving in the context of a hypothetical or real resort organization. Working in small groups, students take on the role of a research and consultancy team and produce a report advising how specific problems or issues may be resolved.
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TMGT 4020 Graduating Seminar (0,3,0) TMGT 4020 Graduating Seminar (0,3,0)Credits: 3 credits Students complete an independent project that integrates knowledge acquired in the BTM and present the project in a professional written document and formal oral presentation.
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| Innovation and Entrepreneurship |
TMGT 4800 Tourism Enterprise Consulting Project (0,3,0)or TMGT 4800 Tourism Enterprise Consulting Project (0,3,0)Credits: 3 credits Students build upon and apply the knowledge and skills, acquired in previous work experience and courses in the Bachelor of Tourism Management program, in a consulting assignment for a small- to medium-sized tourism enterprise. Students secure a consulting assignment with a business organization, and work closely with the owner and/ or managers to identify a specific problem or challenge facing the firm. Students are then expected to set objectives, research, prepare, and present a report that addresses this problem.
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TMGT 4020 Graduating Seminar (0,3,0) TMGT 4020 Graduating Seminar (0,3,0)Credits: 3 credits Students complete an independent project that integrates knowledge acquired in the BTM and present the project in a professional written document and formal oral presentation.
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| Festivals and Events |
EVNT 4800 Managing the Event Experience (3,0,0)or EVNT 4800 Managing the Event Experience (3,0,0)Credits: 3 credits In this capstone course for the concentration in Festivals and Events in the Bachelor of Tourism Management, students will perform the role of event managers by providing the creative direction, strategic planning, and general oversight for a large-scale special event property . Students will take full responsibility for the successful implementation and realization of their event vision, including completing an extensive evaluation of the outcomes of the event.
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TMGT 4020 Graduating Seminar (0,3,0) TMGT 4020 Graduating Seminar (0,3,0)Credits: 3 credits Students complete an independent project that integrates knowledge acquired in the BTM and present the project in a professional written document and formal oral presentation.
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| General |
TMGT 4020 Graduating Seminar (0,3,0) TMGT 4020 Graduating Seminar (0,3,0)Credits: 3 credits Students complete an independent project that integrates knowledge acquired in the BTM and present the project in a professional written document and formal oral presentation.
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| General: upper-level ADVG, EVNT, HMGT, MTST or TMGT courses (15 credits) |
| Upper-level elective: any discipline (3 credits) |
| Electives: any discipline, any level (21 credits) |
| Work experience (3 credits, 500 hours) |
COOP 1000 Career Management (1.5,0,0)and COOP 1000 Career Management (1.5,0,0)Credits: 1 credits Students admitted into co-operative education must complete this pre-requisite one credit course prior to their first work term. The course will cover an introduction to co-operative education, career development theory, self-assessment, career communications, interview skills, workplace dynamics, networking, workplace culture and issues specific to co-operative education work terms. Students who are not enrolled in coopertive education may still take this course, but they should determine whether it is accepted by their certificate, diploma, or degree program before registering. |
COOP 1170 BTM Co-op Work Term 1 COOP 1170 BTM Co-op Work Term 1Credits: 3 credits This course provides TRU students access to co-op education. Co-operative education integrates academic studies with paid periods of relevant work experience and provides students with the opportunity to develop specific competencies, professional skills and technical knowledge related to their field of study.
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| Completion of COOP 1000 is mandatory prior to a student's Cooperative Education work term. Completion of COOP 1000 is not included in the overall 120 credits required for the program |
